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James Baker

My aim is to help you ditch the diet culture and create a new lifestyle that will get you long term results.


My educational style coaching is in place to build your gym confidence, give you clarity around your nutrition and give you the mindset to smash your fitness goals.


Having had 6 year’s experience as a Personal Trainer prior to covid and working in the fitness industry in other roles prior to that. I transitioned my business into the online space. Educating new and existing clients on mindset, nutrition and lifestyle change.


A lot of my clients struggled with their diet and training mainly due to the quick fix culture of the fitness industry. My educational program is in place to develop you physically and mentally. My aim Is not only for you to achieve the best physique possible but also gain the knowledge and confidence to maintain it!

Specialist Areas

  • Bespoke plan
  • Body confidence
  • Body fat reduction
  • Muscle tone and development
  • Nutritional guidance
  • Strength and conditioning
  • Weight loss


  • Level 3 Personal Training
  • BsC Honors Degree in Strength & Conditioning
  • Specialised Online Mindset & Lifestyle Coach
  • Nutrition Expert
  • Former Physique Model Competitor